0437 GMT July 17, 2019
The presentation, which was streamed live on the website itself on December 11, included introductory talks by Miguel Zugaza, director of the Museo del Prado, and Carlos López Blanco, director general of Public Affairs and Regulation at Telefónica. Technical explanations were provided by Javier Pantoja, head of the Museum's Department of Digital Design, and by Javier Docampo, head of the Prado's Library, Archive and Documentation Departmentm artdaily.com reported.
This new website represents the first use of a Knowledge Graph developed by the Prado through the combination of the principles of the semantic web and the Museum's own body of content. This new treatment of data, which are structured semantically, has allowed for the development of one of the project's most important features: Its faceted browser. Thanks to this new and powerful browser, users of the Museum's website can for the first time access all the information contained in it by applying personal patterns and sequences of reasoning and searching. In addition, the content recommendation systems, which are also the result of this type of data structuring, will facilitate a more in-depth use of the information requested through a complete labeling of the works and artists that make up the Prado's collections.
From a visual viewpoint, the site uses a language created to reflect the Museum's corporate image, adaptable to all the different devices currently in existence, with a design that defines the site's principal axes: The work of art as starting point, the collection as the principal means of access to browsing, the contextualization of the information offered and the creation of an internal social network that has functions essential to achieving greater identification with users and involving them more closely in this new digital experience of the Museum.