0832 GMT July 16, 2019
An international conference on tourism was held in the central city of Isfahan on Feb. 20 aimed at drawing the attention of decision-makers of tourism industry to new methods of investment and hosting domestic and international tourists.
The First International Travel and Hospitality Conference, with the theme of ‘Step Up to the Challenge’, was attended by over 200 government officials from the local and international markets.
Iranian and foreign dignitaries and investors exchanged their knowledge about the current issues that required establishing hospitability and healthy tourism industry in Iran.
The other objective of the conference was to offer constructive suggestions about transportation including opportunities of public transport of Iran’s major cities through innovative solutions namely hybrid cars.
The conference, which was held at the convention hall of Abbasi Hotel, will run until Feb. 22.
Managers and decision-makers of Iran Touring Tourism Investment Company (ITTIC) have the opportunity to benefit from technical workshops being held by international experts from EcoleHoteliere de Lausanne.
Isfahan Governor-General Rasoul Zargarpour and Isfahan Mayor Mehdi Jamalinejad presented welcome notes to the attendees ― describing Isfahan as the most important cultural center in the country and the region.
Iran, opportunity for Switzerland tourism
Federico Sommaruga, the director of Emerging Markets and Special Projects at Switzerland Tourism presented his lecture titled ‘From Regional to Global Success’ and explored Iran’s hospitality opportunities.
The Swiss official added that Iran and Switzerland shared a lot of commonalities including mountains and natural scenes which are great potentials for attracting tourists.
He mentioned Iran as an opportunity for Switzerland tourism industry in which winter tourism plays the most important part.
Omer Z. Kaddouri, the executive vice president and the chief operating officer of Rotana Hotel Management Corporation, André MACK, both the director of Lausanne Hospitality Consulting and a faculty member at Ecolehoteliere de Lausanne, lecturing on project management and consulting, and Siegfried Nierhaus, vice president of Steigenberger Hotel Group in the Middle East, were also among speakers of the meeting.
The lecturers discussed tourism impact on economy, the role of tourism board, as well as overcoming the challenges, and marketing the tourism industry.
They also described the post-sanctions era as the best opportunity to expand tourism cooperation with Iran.
Siegfried Nierhaus discussed the issue of Iran and Halal tourism and the strategic and technical alignment of regional expansion, communication and operations.