According to Mehr News Agency, the 2016 Beijing International Book Fair hosted a ceremony on its third day which was organized by Iran's Cultural Center in Beijing in which Cultural Attaché Adel Khani was a keynote speaker.
Welcoming the attendants and guests to the ceremony, Khani said, "Iran is a land and a continent due to the diversity of its climates, religions, ethnic groups, cuisine, art and culture, and a museum of tremendous scale stretched out in larger part of the continent."
Khani, a graduate of Peking University as well as a cultural ambassador, added, "We hope to see students of Persian, through research, extending ties between the two civilizations, and I hope that Peking University will provide effective means to advance and fund research in the field."
The second speaker, Najmeh Dorri, a professor of literature at Tarbiat Modarres University, spoke at the event about the role of book in disseminating culture.
She noted, "An important development index is per capita literacy and study hours, cultural written and oral production of books and related items. No other product can substitute book in advancing this index. It is inaccurate to think that with the advent of new mass communication technologies, books will be forlorn; rather, it will be ever shining, luring more and more lovers of reading to this valuable activity."
At the ceremony, Persian verses from mainly modern poets such as Sohrab Sepehri, Mehdi Akhavan-Saales, Mohammadreza Shafiei-Kadkani, Houshang Ebtehaj, and Mohammadreza Torki were recited by Chinese students as well as professors, in Persian and their translation in Chinese.
Gholamreza Noei, director of foreign office of Iran Cultural Fairs Institute's (ICFI) Foreign Office told the gathering that more than 60,000 titles are published in Iran annually and the volumes displayed in Iran's pavilion provides an opportunity to introduce Iranian culture to the Chinese people.
He gratitude to Iran's Culture Ministry which, he noted, was a major patron of translation projects brining Persian literary pearls to other countries.
The 22nd Beijing International Book Fair attracted 2,302 publishers from 82 countries, including the United States, France and Japan. The United Arab Emirates was the guest of honor at this year's event.
The event wraps up today.