April 25, 2017 1225 GMT
"Iranian carpets are produced by female and male weavers who are managed by the private sector, so the government does not have a big influence," said Hamid Kargar, head of the Iran National Carpet Center, in an emailed response to questions for the Reuters Middle East Investment Summit, reported Reuters.
Years of sanctions had helped Iran's three main competitors in handmade carpets — India, Pakistan and Turkey — establish themselves in many areas, including the US. The world's largest buyer imported more than $80 million worth from Iran in 2010, before the trade embargo was tightened, he said.
Sanctions were lifted in January following an agreement with world powers on Tehran's nuclear program and Iran's drive to regain US market share for carpets mirrors its efforts to repair trade relations for many products.
"We are trying to show in our advertisements that Iranian carpets are independent from the government, that they are artistic products that carry a message of peace and friendship to the world," said Kargar, who runs the business promotion body that sits within Iran's Economy Ministry.
Iran's exports are bouncing back, but it is far from regaining all of the market share that it lost, and many banks and buyers remain cautious about engaging with Iran because of lingering political tensions with the West.
Since January when carpet sales to the US resumed, $49.3 million worth have been shipped there from Iran, Kargar said.
Between March and September this year, Iran exported handmade carpets worth $134 million, or 2,330 tons, to 80 countries. That was a 17.7-percent increase in value and 10 percent rise in weight compared to a year earlier.
The export performance of the carpet industry may have an impact on Iranian President Hassan Rouhani's efforts to deliver an economic boom, not just because of the industry's monetary size but because it involves so many people.
There are almost one million carpet weavers in Iran, of whom 700,000 are working full-time, Kargar said.
The National Carpet Center now aims to help increase Iran's production capacity by offering assistance arranging loans and insurance coverage for renovation and development of manufacturing centers, and for purchases of raw materials.
During the sanctions years, Iran partially compensated for its loss of market share in the United States and Europe by finding new buyers in Russia, China, South Africa and some Latin American countries. It still holds about 30 percent of the global trade in handmade carpets, Kargar said.