1203 GMT October 19, 2019
The inaugural ceremony of the fair in the German capital was attended by the Head of Iran's Cultural Heritage, Handicrafts and Tourism Organization Zahra Ahmadipour.
Iran has set up 24 pavilions and tourism offices in the expo to introduce the Islamic Republic's tourism potentials and capacities.
Secretary General of the United Nations World Tourism Organization (UNWTO) Taleb Rifai inaugurated the international event which will run until March 12.
Tour operators, online booking portals and hotels, and many other service providers from over 180 countries are presenting their products and services at the event.
Known as the World's Largest Travel Trade Show, ITB Berlin focuses on the 'International Year of Sustainable Tourism for Development 2017' — a slogan introduced by the UNWTO earlier this year.