Ankara's Panora Shopping Mall is displaying 24 priceless handwoven rugs and pictorial carpets, the designs of which are inspired by natural landscapes, Qur'anic texts, nomadic culture and life, flowers and social life of different regions of Iran.
Also on display is an exquisite Persian carpet along with delicate silk carpets from Qom and Tabriz, kilims from Khorasan Province in northeastern Iran and carpets carrying designs from the Bakhtiari Tribe in the country.
On the sidelines of the exhibition, the visitors will can see carpet weavers showing their arts while being entertained by traditional Persian music.
Iranian handwoven carpets are exported to 80 countries, with US being one of the leading markets by a total share of 30 percent. The value of the export was around $424 million in the fiscal year from March 2017 to March 2018. This is while following US President Donald Trump decision to withdraw from Joint Comprehensive Plan of Action (JCPOA), the US Treasury Department announced it had revoked licenses to trade in Iranian carpets.
Last year, Tehran sold Persian carpets valued at $126 million to the American market, but the new US sanctions on Iran include handwoven carpets.
Almost 2.5 million Iranians earn their living from producing and trading carpets and the country's carpet industry plays the biggest role in employment in rural areas, said the head of Iran National Carpet Center (INCC) Fereshteh Dastpak, adding, "Countries such as China, Nepal, India and Pakistan have made great effort and investments in handwoven carpets, but Iran is still unrivaled in producing and exporting this product."