0528 GMT August 20, 2019
Courage and creativity are required for successful press management of numerous challenges faced by the country at the present critical period, said the managing director of Islamic Republic News Agency (IRNA).
Creativity and innovation are needed to emerge victorious in a media war, Zia Hashemi said at a ceremony in the central Iranian province of Isfahan, IRNA reported.
He said a reporter or medium lacking creativity and courage will fail to successfully carry out its responsibility of disseminating information.
Underlining the importance of news and the impact of information circulation on the society's progress, Hashemi noted that success in this arena would be impossible without synergy and sympathy.
"We are expected to set up the bases of and draw up [comprehensive] plans for going through the stages of high quality and effective information dissemination by gaining knowledge, analyzing the accomplishments and studying the reasons for failures."
Describing IRNA as a source for other media, he said this great medium is required to, while boasting of its previous experiences and achievements, develop new plans and approaches.