Urban Events manager of the 37th FIff, Vahid Qassemi, said urban plans are underway to ensure that the festival is introduced as a brand and a cultural-tourism event, fajriff.com reported.
According to Qassemi, the cinematic subject crops up annually in the spring, when the capital city is in the spotlight; so it makes sense to give a new facelift and a new aspect to Tehran because there is a lot everywhere in the city during the annual film festival.
Qassemi added that there are some festivals held in Tehran which, despite having a brand, they accompany no change throughout the city, and attract no cultural tourists.
In this festival, however, the ground is paved to involve urban events as well, he said, such as hanging posters on walls and erecting billboards in the main squares.
He explained: “At least 40 billboards have been prepared for the purpose. Posters and signs will also be put up around the main theaters screening this year’s films. There will be clusters of cinematic stalls in and around the main venues to make sure that other tourism and cultural events are also intermingled with this year’s main event.”
Qassemi added that other cultural programs will include musical events, landscape paintings, artifacts, street film photo exhibitions and posters depicting classic film quotes and dialogues.
All these programs will be organized in collaboration with the Tehran Municipality.
Presided over by Iranian film writer and director Reza Mirkarimi, the 37th edition of the festival will be held in Tehran from April 18 to 26.