Mohammad-Ebrahim Larijani, the director of advertising and marketing office of Iran’s Cultural Heritage, Handicrafts and Tourism Organization (ICHHTO) said, “One of the duties of the advertising and marketing office is tourism awareness by organizing tours to introduce Iran’s tourism capabilities and the tourist attractions of other countries.”
Iran is among the leading countries in terms of its potential for attracting foreign tourists, IRNA reported.
He said that “in order to achieve the goal, we host eight Chinese tour operators and tourism industry specialists and such a procedure will continue until the end of the current Persian year (next March 20).”
Larijani said that Chinese tourism specialists became acquainted with the tourism capacities of the provinces of Tehran, Isfahan, Yazd, Fars, and East Azarbaijan, adding that China is one of the first priorities of the target markets of Iran’s tourism industry, and their acquaintance with Iran’s tourism potentials has a great influence on cooperation in the field of tourism.
“Last year, 11 groups of tourists, including 194 tour operators, tourism bloggers, reporters, radio broadcasters, and influential people from different target countries visited various provinces in Iran and became acquainted with the capacities of Iran's tourism,” he said.
“In the current Iranian year, we are pursuing this action with greater strength. Hence, we have hosted a group of people for 11 days in May,” he said.
The interest of world Muslims to travel to Iran as pilgrims and pay a visit to the holy shrines as well as to enjoy its natural sightseeing and tourist attractions have been the major potential of the tourism industry.
Iranian people are famous for their hospitality and all those who visit Iran appreciate the culture of hospitality Iranians show when they come across tourists.
About 7.8 million tourists traveled to Iran in the previous Iranian year, registering 52.5 percent growth compared to the preceding year, which was 5.1 million tourists.
“In the past Iranian year, sanctions affected the tourism sector by the cancelation or reduction of foreign direct flights but, fortunately, the regional markets and China were placed on our agenda to attract foreign tourists and neutralized the effects,” said Ali-Asghar Mounesan, the head of ICHHTO.