News ID: 254648
Published: 0315 GMT June 21, 2019

New museum dedicated to power of posters opens in New York City

New museum dedicated to power of posters opens in New York City

Poster House, the first US museum exclusively dedicated to the art of poster design, officially opened in New York City after four years in development. An anonymous donor who gave $15 million and a cadre of New York’s graphic-design champions helped materialize the dream of erecting a fitting shrine to important posters from the 18th century to the present.

The museum features two levels of gallery space, a café, and an engaging education center designed for kids of all ages. In an era dominated by fleeting, fungible digital interactions, Poster House is a triumphant monument to the idea that powerful visuals on ink and paper can shape culture and sometimes even alter the course of history, reported.

“We are taking a very global mission,” explains museum director Julia Knight. Poster House’s inaugural exhibitions introduce audiences to pioneering European practitioners who, in significant measures, shaped the Western visual landscape.

Alphonse Mucha is the Czech artist behind lavishly decorated commercial posters that defined the art nouveau period in Paris. Mucha and his muse-model Sarah Bernhardt changed how women were shown in advertising. In lieu of cooing nymphs next to boxes of cookies, he portrayed females as powerful, self-possessed protagonists. Mucha’s posters were so strikingly beautiful that Parisians were known to steal them from the streets to decorate their homes.

To complement the vintage posters on the wall, Poster House also includes a series of notable interactive attractions. Credit goes to exhibition designers KASA, for somehow managing to add a digital layer without overshadowing the genius of static, two-dimensional works.

The children’s area features a life-sized 1960s-era newsstand flanked by working pay phones and a game demonstrating how all colored printing is achieved by overprinting four base colors: Cyan, magenta, yellow, and black. Nearby is a digital canvas that lets visitors design their own poster while learning about the medium’s history. KASA’s interface offers useful information about elements graphic designers agonize over, such as symbols, color, copy, typography and style.

“We focused on simplifying the experience design and user interface design as much as possible so that visitors can enjoy the exhibits without being aware of the design and technology behind them,” said KASA’s John Kudos. “We hope they would leave the museum feeling excited and inspired by the poster as a versatile and powerful medium.”



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