0714 GMT February 29, 2020
The low-sensory hour were introduced in Countdown stores on Wednesdays from 2:30 p.m. to 3: 30p.m. Lighting will be dimmed, in-store radios turned off, checkout volumes lowered, trolley collection and shelf-stocking kept to a bare minimum, and no PA announcements broadcast except in emergencies, said general manage Kiri Hannifin, according to the Guardian.
An employee who has a son with autism suggested the idea, and after a year of trailing the concept in selected stores the supermarket giant has now adopted it for its 180 stores.
“We want our supermarkets to be welcoming and inclusive for all New Zealanders and their families. We know grocery shopping can be an anxiety-inducing experience for some customers and we wanted to help with that,” said Hannifin.
“The lovely thing about quiet hour is that we have had very positive feedback from so many customers. Our older customers seem to really enjoy quiet hours too, as well as many other Kiwis who actually just find shopping a bit stressful and can now visit at a more peaceful time.”
Dane Dougan, Autism New Zealand’s chief executive, said he was “thrilled” about the introduction of quiet hour, and said it would make a meaningful difference in the lives of people dealing with the condition.
“It highlights how some small changes can create a more inclusive environment that will impact people significantly,” Dougan said. “We’ve had amazing feedback from the autistic community who have benefited from quiet hour over the last year and the increased understanding of autism and sensory needs that it is having as well.”