The UNWTO official made the statement in his meeting with Iran’s Deputy Tourism Minister Vali Teymouri on Saturday.
Teymouri described tourism as an industry with high significance for Iran, which is also considered as a replacement for the nation’s non-oil economy, IRNA wrote.
He said Iran, with its 7,000 years of civilization and natural diversity, was among the world's tourism destinations.
“In addition to the natural and historical attractions, there are traditions and local foods, clothes and music available in our country that attract international tourists.” he said.
Previously, Iran signed a memorandum of understanding (MoU) with UNWTO to develop ties for the promotion of responsible, sustainable and universally accessible tourism.
The agreement was signed in a meeting between Iranian Minister of Cultural Heritage, Handicrafts and Tourism Ali-Asghar Mounesan and UNWTO Secretary General Zurab Pololikashvili on the sidelines of the 39th FITUR tourism trade fair in Madrid.